WHY ILLUSTRATION *STILL* MATTERS
I wrote this article to put a bright spotlight on WHY illustrative art’s creative luster continues to matter in modern communications today.
As a longtime designer working with brands of all sorts and sizes for more than two decades, there’s one thing about creative communications that continues to stand out above the rest:
When it comes to a brand’s visual differentiation, there’s almost nothing that comes close to the unique power and eye-candy-deliciousness of illustration.
In a world full of varnished stock photos (that everyone else is using) and mass-produced vector art, brands have to decide how to best stand out above the duplicative, visual clutter currently deluging social feeds, email inboxes, and more.
While mass-produced visuals do have both utility and a place in your brand’s communications toolkit, they also have their creative limitations.
For example, depending on your designer’s talents, royalty-free or mass-produced imagery can appear impersonal, canned, or aesthetically unexciting.
Understandably, your brand may not regularly want or have a frequent need to expend time or resources for illustrative image creation.
However, there will inevitably come a time when an assembly-line-mindset for image creation just won’t do.
Perhaps there’s a special occasion demanding a heightened sense of visual wonder and intrigue.
Or maybe it’s time to portray a unique set of imagery to a client for an important presentation or industry event.