Edtech Marketing Collateral Design Makeover

MRM Illustration Studio / Graphic Design / Edtech Marketing Collateral Design Makeover
Hybrid Visual Artist Mayra Ruiz-McPherson
Promotional collateral design for trade show use by senior graphic designer Mayra Ruiz-McPherson, MA, MFA

Edtech marketing collateral design makeover

This piece of marketing collateral was in dire need of a branding and design gut job; click the image on the right to see the ***BEFORE*** version.

My total design overhaul was done completely from scratch because there was no reason to salvage anything from the original.

The gut job on this project was holistic and profound; everything — even the page size and orientation — was changed.

The end result was not only an aesthetic redo but also a beautifully branded piece that flew off the tradeshow booth and into the welcoming hands of its intended audience: K12 edtech teachers!

Before makeover
Promotional collateral design for trade show use by senior graphic designer Mayra Ruiz-McPherson, MA, MFA
Promotional collateral design for trade show use by senior graphic designer Mayra Ruiz-McPherson, MA, MFA
Promotional collateral design for trade show use by senior graphic designer Mayra Ruiz-McPherson, MA, MFA
Hybrid Visual Artist Mayra Ruiz-McPherson

MRM Illustration Studio | 331 W. Colonial Highway, Hamilton, VA 20158 | mrm.illustration.studio@gmail.com