Illustrative art’s creative luster continues to matter in modern communications.

Why Illustration STILL Matters by Mayra Ruiz-McPherson

As a longtime designer working with brands of all sorts and sizes for more than two decades, there’s one thing about creative communications that continues to stand out above the rest:

When it comes to a brand’s visual differentiation, there’s almost nothing that comes close to the unique power and eye-candy-deliciousness of illustration.

In a world of varnished stock photos and mass-produced vector art, brands have to decide how to best stand out above the duplicative, visual clutter currently deluging social feeds, email inboxes, and more.

While mass-produced visuals do have utility and place in your brand’s communications toolkit, they also have their creative limitations.

For example, depending on your designer’s talents, royalty-free or mass-produced imagery can appear impersonal, canned, or aesthetically unexciting.

Understandably, your brand may not have a frequent need to expend time or resources for illustrative image creation.

However, there’ll inevitably come a time when an assembly-line-mindset for image creation just won’t do.

Perhaps there’s a special occasion demanding a heightened sense of visual wonder and intrigue.

Or maybe it’s time to portray a unique set of imagery an important client, sales presentation or industry event.

Whichever moment may apply to your brand, one thing is clear:

Digital art and hand-crafted illustrations can provide you with whimsical, differentiated aesthetics your brand needs and deserves.

Mayra Ruiz-McPherson

Illustrator + visual artist Mayra Ruiz-McPherson