Social Media Linked to Sleep Loss

(this 3-panel webcomic was used as the featured image for a blog post)

This webcomic was inspired by a 2016 technology & health report. Specifically, researchers at the University of Pittsburgh School of Medicine found that around 30% of the 1,788 U.S. adults (ages 19-32) surveyedindicated social media causes them to experience a great deal of sleep disturbance.

3-panel webcomic strip illustration

This was one of my first ever visual narratives and comic strips. I drew it well before I ever began my MFA in Illustration and better understood the importance of values and how to better digitally paint using Adobe Photoshop. Still, it’s a fun share and reminds me of how far I’ve some since then.

3-panel webcomic strip illustration with corresponding narrative
Webcomic design by illustrator Mayra Ruiz-McPherson
Social media-inspired business cartoon and illustration by Sr. Digital Strategist Mayra Ruiz-McPherson in Reston Virginia

Comic strip details

  • Content: I designed and authored this humorous, visual narrative to poke fun at the “social media sleeplessness” aspects of the 2016 report findings.
  • Storyboarding: Based on the study findings content, I then created a 3-panel illustration for this web comic.
  • Original Artwork: I used a mixed-media approach to draw out the strip, incorporating a medley of regular ol’ pens, markers, crayons, and colored pencils on paper. Basically, whatever I could find in the house (this was well before I developed a huge stash of more professional art supplies).
  • Digital Refinements: Using Adobe Photoshop, I adjusted artwork details and added bubble captions and emojis to emphasize social media-themed aspects of the visual narrative.

Mayra Ruiz-McPherson